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Web Survey Bibliography

Title Emerging from the shadow of consumer panels B2B challenges and best practice
Year 2006
Access date 09.07.2007
Abstract

This paper reviews the specific challenges faced by Business to Business (B2B) researchers in using internet access panels. The history of internet research has been dominated by the consumer perspective although the move away from traditional data collection methods has been faster in some B2B markets than in consumer research. This paper seeks to raise issues for discussion to allow for B2B researchers to deliver professional data and results in an internet environment.

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Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
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Web survey bibliography - 2006 (98)

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